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Justin Cone's Match Preview

In a Flutter

Somewhere in the windy bowels of Chicago, butterflies are waking up to discover that they inhabit the stomachs of two talented motion designers working at Digital Kitchen.

Aside from being surrounded by life-threatening gastrointestinal juices, this is a happy discovery. The butterflies are well aware that their hosts will be taking part in a special motion design layer tennis competition soon. They know that their fluttering wings and erratic flight patterns will help produce just the right mixture of adrenaline and giddiness to fuel their hosts to victory.

Or so they hope.

The butterflies have no idea that across a vast expanse of freezing blue in a land known to its natives as Konungariket Sverige --the Kingdom of Sweden to the rest of us-- the ghosts of vikings are converging in Stockholm, rallying around the gates of Werk. They are there to aid their hygienically advanced decendants as they do digital battle against their Chicago-bound challengers overseas.

Butterflies. Vikings. Wind. Ice. Is this the beginning of an epic war that will redraw the boundaries of motion design?

No. Not really. More like a playful romp in a field of collaborative creativity. But make no mistake: the pressure is on. Thousands of onlookers will hold their breaths for 15-minute intervals as each team volleys video back and forth, perhaps giving birth to a soul-shaking narrative in the process. Anthony Vitagliano and Nick Campbell of Digital Kitchen and Armin Osmancevic and his team at Werk have diverse skill sets in graphic design, illustration and animation. Each side is fiercely multi-disciplinary.

Will the butterflies be crushed by mighty Viking fists? Or will the happy critters locate a hidden passageway to their opponents' brains, where they will deposit their eggs and become evil puppet-master insects?


Play by play commentary for this match is provided, as it happens, by Justin Cone.

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